Research Articles
Dr. Madhu S, et. al., (2026). Data-Driven Decision-Making and Retail Supply Chain Performance: Empirical Evidence from the Retail Sector published in 2nd International Engineering Data Analytics and Management Conference (EAMCON 2026) proceedings held at Shinawatra University, Bangkok, Thailand on , 8-10 July 2026 indexed in Scopus Taylor & Francis
Dr. Madhu S, et. al., (2026). Workplace Environment and Personal Well-being:Mediating Effects of Occupational Stress among Healthcare Professionals published in 2nd International Engineering Data Analytics and Management Conference (EAMCON 2026) proceedings held at Shinawatra University, Bangkok, Thailand on , 8-10 July 2026 indexed in Scopus Taylor & Francis
Dr. Madhu S, et. al., (2026). A Study on Investment Options and Youth Perception towards Various Investment Schemes. Sustainable Marketing and Responsible Tourism in the Digital Era , indexed in Scopus Taylor & Francis
Dr. Madhu S, et. al., (2026). Artificial Intelligence-Driven Sentiment Analysis for Understanding Investor Behavior: A Behavioural Finance Perspective Accepted in , IEEE , indexed in Scopus IEEE Xplore
Dr. Madhu S, et. al., (2026). Deep Learning Driven Consumer Behavior Analytics for Real Time Personalization and Strategic Marketing Performance Accepted in , IEEE , indexed in Scopus IEEE Xplore
Dr. Madhu S, et. al., (2026). The Future of Lending Tech: Integrating Big Data, AI, and Blockchain in Credit Ecosystems Accepted in , IEEE , indexed in Scopus IEEE Xplore
Dr. Madhu S, et. al., (2026). Machine Learning for Early-Stage Innovation Prediction in Startup Entrepreneurship Across Emerging Ecosystems Accepted in , IEEE , indexed in Scopus IEEE Xplore
Dr. Madhu S, et. al., (2026). Machine Learning for Early-Stage Innovation Prediction in Startup Entrepreneurship Across Emerging Ecosystems Accepted in , IEEE , indexed in Scopus IEEE Xplore
Dr. Madhu S, et. al., (2026). Women’s Empowerment through Financial Literacy: An Empirical Study with Reference to Karnataka. International Journal of Computer Information Systems and Industrial Management Applications, 18(10s), pp. 867–875. ISSN 2150-7988. DOI: 10.70917/ijcisim-2026-3681 Scopus Index Q3 Journal
Dr. Madhu S, and Dr. Madhura KR. (2026). Unlocking The World of Intellectual Property Rights: An Comprehensive Overview, Intellectual Property Rights and Patent Inventiveness. Wisdom World Publication, pp. 89-106. ISBN – 978-81-987718-0-2
Dr. Madhu S, et. al., (2026). ESG-Linked Product Innovation, MSME Adoption and the Role of Regulators in Banking in India. MSW Management Journal, 35(2), pp. 2896–2902. DOI: 10.7492/5xzva408
Dr. Madhu S, S Srusti, Likhitha J. (2025). The Impact of Digital Economy on India's Development. Economic Sciences, AI in Education — Applications and Ramifications, pp. 29–46. ISBN: 978-81-988792-1-9.
Dr. Madhu S, Shruthi H S; Pooja V, Prof. Hemavathi J; Rutika R K. From Predictive Modelling to Prescriptive Strategy: The Evolving Role of Analytics in HR and Marketing. Economic Sciences 2025, 21(03(S) September), 22–39. DOI: 10.69889/dvad4z72
Dr. Madhu S, Shruthi H S, Geethashree K, Vasanthakumara C M, Apoorva D U. (2025). Strategic Human Resource Analytics as a Catalyst for Workforce Agility. Journal of Informatics Education and Research (ABDC 'C'), 5(3), pp. 1586–1606. DOI: 10.52783/jier.v5i3.3425
Madhu S, Hemavathi J, Roopashree B R, S. Sathyeshwar, and Sai Manohar S. (2025). Green is the New Gold: Investing in A Sustainable Future. Journal of Marketing and Social Research, 2(5), 192–197. ISSN 3008-0711. DOI: 10.61336/jmsr/25-05-21
Sai Manohar S, S. Sathyeshwar and Madhu S. (2025). From Inclusion to Innovation: The Impact of Digital Economy on India's Development. Journal of Informatics Education and Research (ABDC 'C'), 5(1), 245–250. ISSN: 5722-5739. DOI: 10.52783/jier.v5i2.3099
A Study on Impact of Online Trading on Local Kirana Shops in Rural Parts of Karnataka. Vanijva Parivartana 2025 — Two-day International Conference on Digital Transformation in Commerce, Bangalore University, 31 Jan – 1 Feb 2025.
Madhu S, Sowmya D N, Harish HN, Leelavathy AM, Anupama. (2025). The Influence of Blockchain-Based Currencies and Decentralized Web on Commerce and Investment. European Economic Letters (ABDC 'C'), 15(1), 326–332. ISSN 2323-5233. DOI: 10.52783/eel.v15i1.2404
Leelavathy AM, S. Sathyeshwar, Madhu S, Anupama, Harish HN. (2025). Rights-Driven Consumer Actions: The Link Between Awareness of Consumer Rights and Financial Independence. Journal of Informatics Education and Research (ABDC 'C'), 5(1), 245–250. ISSN: 1526-4726. DOI: 10.52783/jier.v5i1.1988
Artificial Intelligence Inoculates Leadership on Job Satisfaction in IT Firms. Business Innovations for Sustainable Development, pp. 177–181. ISBN: 978-93-5840-723-5.
A Study of Mentoring the Students in the Age of Artificial Intelligence. Global Innovations for Sustainable Development, Himalaya Publishing House Pvt. Ltd., Mumbai, pp. 177–181. ISBN: 978-93-5840-174-5.
Impact of Talent Management Strategy in VUCA World. Digitalization and Organisational Effectiveness, Himalaya Publishing House Pvt. Ltd., Mumbai, pp. 83–88. ISBN: 978-93-5596-206-5.
Impact of Performance Management System on Financial Performance of Information Technology Firms in Bangalore. Juni Khyat, Vol-11 Issue-09 No.03 (September 2021), pp. 19–28. ISSN: 2278-4632 (Impact Factor: 6.625).
Innovative HR Practices in Indian MSMEs. Seshadripuram Journal of Social Sciences (SJSS), Vol. 2, Issue 2, June 2020, pp. 185–195. ISSN 2581-6748.
Impact of Social Media on Brand Awareness — A Study in Bengaluru City. Impact of Social Media on Commerce, Vrinda Publications (P) Ltd., New Delhi, pp. D15–D19. ISBN: 978-81-8281-603-9.
Ethical Issues in Marketing and Corporate Social Responsibility. Globalization and Privatization of Higher Education — Proceedings, Sree Kongadiyappa College, Doddaballapura, Nov. 2019, pp. 63–67. ISBN: 978-93-5367-786-2.
Interventions of Technologies in Higher Education. Empowering Employability in Higher Education through Skills, Competencies and Entrepreneurship — Proceedings, RBANM's First Grade College, Bangalore, Feb. 2019, pp. 127–130. ISBN: 978-81-724754-6-1.
A Role of Distance Education System in India — A Study. Re-Investing the Wheel of Indian Higher Education Systems in the Knowledge Economy Era — Proceedings, Maharani Women's Arts, Commerce and Management College, Bangalore, Feb. 2019, pp. 59–62. ISBN: 978-81-931746-8-5.
Study on Organic Food Markets — An Ethical Perspective. Journal of Emerging Technologies and Innovative Research (JETIR), Vol. 6(1), January 2019, pp. 542–546. ISSN: 2349-5162 (Impact Factor: 5.87).
The Behavioral Finance Paradigm Shift in Financial Market and its Impact on Investments of Investors. Aayushi International Interdisciplinary Research Journal (AIIRJ), Vol. 5(12), 2018, pp. 5–10. ISSN: 2349-638x (Impact Factor: 4.574).
Performance Management System: A Conceptual Study. International Journal of Advanced Research and Development, Vol. 3(2), March 2018, pp. 1011–1015. ISSN: 2455-4030 (Impact Factor: RJIF 5.24).
Force Fit Bell Curve Appraisal — Perceptions of HR Professionals. Aayushi International Interdisciplinary Research Journal (AIIRJ), Vol. 4(10), 2017, pp. 1–4. ISSN: 2349-638x (Impact Factor: 3.025).
Book Chapters
Dr. Madhu S, et. al., 2026. Artificial Intelligence and Blockchain and the Growth of Fintech Industry — Chapter 5, Integrating Digital Public Infrastructure in Emerging Economies, IGI Global. ISBN13: 9798337363806. DOI: 10.4018/979-8-3373-6380-6.ch005
Dr. Madhu S, et. al., 2026. Artificial Intelligence and Blockchain as a Driver of Job Creation — Chapter 4, Integrating Digital Public Infrastructure in Emerging Economies, IGI Global. DOI: 10.4018/979-8-3373-6380-6.ch004
Dr. Madhu S, et. al., 2026. Smart Sensor Technologies — Chapter 15, Integrating Modern Mathematics and Sensor Technologies in Civil Engineering, IGI Global. DOI: 10.4018/979-8-3373-5248-0.ch015
Dr. Madhu S, et. al., 2026. Customer Experience Management in Air Travel and Its Impact on Tourism — Chapter 4, Innovative Strategies in Aviation Management and Marketing, IGI Global. DOI: 10.4018/979-8-3373-4952-7.ch004
Dr. Madhu S, et. al., 2026. Industrial IoT Automation, Predictive Maintenance, and Smart Manufacturing — Chapter 9, AI Advancements in Internet of Things, Smart Healthcare, and Intelligent Devices, IGI Global. DOI: 10.4018/979-8-3373-5727-0.ch009
Dr. Madhu S, et. al., 2026. Use of Technology in Creating Inclusive Classrooms — Chapter 11, Addressing Bias, Embracing Diversity, and Promoting Equity in Global Multicultural Education, IGI Global. DOI: 10.4018/979-8-3373-3591-9.ch011
Dr. Madhu S, et. al., 2026. D3-Transdisciplinary Framework For Public Health in Post-Platform Era — Chapter 1, Marketing Public Health in a Digital Age, IGI Global. DOI: 10.4018/979-8-3373-5467-5.ch005
Dr. Madhu S, et. al., 2026. The Cyborg Patient — Ethical Dimensions of Intelligent Bio-Integration — Chapter 12, AI Foundations, Technologies, and Future of Healthcare Systems, IGI Global. DOI: 10.4018/979-8-2600-0981-9.ch012
Dr. Madhu S, et. al., 2026. Digital Platforms and E-Commerce Taxation — Chapter 4, Analyzing Global Corporate Tax Reform and Multinational Enterprises, IGI Global. ISBN13: 9798337357614. (Under Review)
Dr. Madhu S, et. al., 2026. AI-driven ESG Investing and Sustainable Finance — Chapter 17, Artificial Intelligence Applications in Financial Markets, IGI Global. ISBN13: 9798337350325. (Under Review)
Dr. Madhu S, et. al., 2026. Measuring and Optimising Human Technology Engagement through Data-Driven Empathy and Analytics — Chapter 1, Impacts of Human-Centered Interactive Technologies on Consumer Engagement, IGI Global. ISBN13: 9798337364506. (Under Review)
Dr. Madhu S, et. al., 2026. Scoring Causation and Uncertainty in AI Litigation Using Probabilistic Evidence and Counterfactuals — Chapter 17, Rethinking Responsibility at the Intersection of AI and Corporate Liability, IGI Global. ISBN13: 9798337363905. (Under Review)
Organised Conferences / Workshops / Seminars
One Day International Workshop on "Intellectual Property Right Claims Establishment and Patent Grand". 31st May 2025, JICM Auditorium, Jyothy Institute of Commerce and Management, Bengaluru, Karnataka, India.
National Conference on "Business Innovations for Sustainable Development — Challenges and Opportunities". 06th March 2024, Sir M. Visveswaraya Auditorium, Department of Studies and Research in Commerce, Tumkur University, Tumakuru, Karnataka, India.
National Conference on the occasion of Azadi ka Amrit Mahotsav — "Digitalization as a Vehicle for Organizational Effectiveness". 19th March 2022, Department of Studies and Research in Commerce, Tumkur University, Karnataka, India.
UGC Sponsored National Seminar on Impact of Social Media on Commerce. 4th March 2020, Department of UG & PG Studies in Commerce, The National College, Jayanagar, Bangalore.
One-day National Level Multi-Disciplinary Seminar on "Re-Investing the Wheel of Indian Higher Education Systems in the Knowledge Economy Era". 21st February 2019, Maharani Women's Arts, Commerce and Management College, Seshadri Road, Bangalore, Karnataka, India.
Journal Editorial Board
Management Stream. ISSN 0972-1150. ms.ishan.ac
ACU International Management Journal